The online petition was started on Change.org by 22-year old D.C. resident Molly Katchpole. The petition was deluged with signatories from the initial 100 on Oct. 1 to 3,000 a day after and 75,000 on the third day.
Fearing a consumer backlash, Bank of America backtracked on Tuesday and announced that it would no longer charge clients a $5 monthly fee for use of their debit cards for purchases.
The threat came from 300,000 people who signed an online petition to halt the fee and 21,000 depositors who said they would close their BofA checking accounts if the bank insists on collecting the fee.
The online petition was started on Change.org by 22-year old D.C. resident Molly Katchpole. The petition was deluged with signatories from the initial 100 on Oct. 1 to 3,000 a day after and 75,000 on the third day.
BofA seems to have learned the lesson of Netflix which suffered a massive client withdrawal when the company insisted on splitting its video rental and streaming services.
Part of the consumer victory was driven by social networking sites which were used by enraged groups to vent their ire on companies they perceive as being too greedy at a time that Americans have had enough of belt tightening.
A New York public relations expert said the recent Netflix experience and BofA’s about-face showed that all businesses are now sitting on an electronic quicksand which one wrong move may cause them to sink.
The numbers are obviously working in favor of consumers now. Fo





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